Received over the weekend from “L.G.” through LinkedIn:

Hi, Bruce G., I see that we are both in the Criminal Defense Attorneys group. I noticed many people in your profession are really interested in learning how to get more clients on the internet.

I would like to invite you to join this group to learn how to get tons of client’s on the internet for your business! Your pre-approved already just go to [http://t……], here we can learn from each others successes and failures, and see whats working now!

Respectfully, L[…] G[…]

Count the typos; I stopped after the third. I love that he referred to “client’s” [sic] as something one might “get” by the “ton.” Clients are not cow manure or gravel and are not “gotten” in 2,000-pound rail car or truck shipments; clients are earned and maintained through consistent service, attention and needs-specific capacity to help (and are lost through the absence of any of these.)

There are some legal marketing companies that don’t represent this sort of trend, but I will take a pass on anyone who refers to clients as commodities rather than as human beings with distinct and sometimes unique problems, concerns, values and needs.